Senior Brand Manager FMCG

The Senior Brand Manager will lead the company »s main category for the Benelux and ensures achievement of the business objective:

• Develop insight-based shopper marketing solutions for Retail Innovation and Customer Collaboration.
• Lead shopper skillset development and drive the initiative across the organization.
• Activate Category Growth Drivers in the customers plans, Retail Category Development process, shopper marketing programs
• Implement brand activation and category demand creation that is developed by Consumer Marketing Hub.
• Build expertise on Marketing activation planning and execution and adapt the Marketing plans.
• Analyze shopper insights and apply these to existing category, customer and brand strategies
• Execute a strategy and action plan to achieve the agreed objectives of the assigned portfolio in terms of volumes, market share and profitability.
• Monitor and report portfolio performance vs forecast on a monthly basis.
• Optimize activities focusing on new products developed by Regional Consumer Marketing.
• Marketing materials translation, point of contact with Regional Consumer Marketing.
• Lead annual shopper planning process.
• Own and manage shopper budget within guidelines.
• Manage 1 Brand Manager and 1 intern

• Master degree
• Fluent English, Dutch and French
• Experience: min 2 years marketing in FMCG with good marketing background.
• Good leadership skills
• Strong analytical skills
• Result oriented
• Team player & good communicator
• Consumer/customer oriented
• Energy and drive is key
• Positive attitude towards day to day international communication and co-ordination
• Clear potential to take up other positions in the future

• A unique opportunity to be part of an ambitious and successful team
• A multifunctional mission with lots of interaction with other departments (Sales, logistics, finance..)
• An attractive salary package and competitive benefit package (net allowance, insurance package, flexible time-table, etc)
• Professional advantages of a multicultural environment that supports your development and recognizes your achievements.
• International career possibilities

Karla Fleurent
03 257 10 61

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